Sequoia reveals first cohort list. Analysis.
1 min read

Sequoia reveals first cohort list. Analysis.

You can find the startups list over here:-

Azani Sports: Based out of Bangalore, it is sports apparel platform that has pretty amazing fabric/shoe soul technology. They have partnered with multiple sports celebs that help promote their apparel as a marketing strategy. Also, the products are affordable for the middle class section of society. They do seem like a cool startup as innovations in sports apparel are something that has been missing for a long time. Also, they are very smart in their marketing strategies. I am not a consumer of the product yet so cannot say if the claim of an innovative product is present or not.

Industry: Sports Apparel, E-commerce, Athlete Branding.
Note: One of the two founders is Harvard ex-sportsperson himself and other an MBA.
My Rating: 3/5

BoboBox: BoboBox is capsule sized sleeping rooms for people. At first glance, it does not look like you can stand up in these rooms. Also, all the spaces are very compact and there is not much room to move around, not to mention shared bathrooms and toilets. This has been done to save space and thus reduce the rent of the rooms. Why would anyone even think of funding something like this? It seems completely outrageous in the hotel industry space. But I think it makes a lot of sense. All the times I have booked an Airbnb/hotel at some other city it has been for some sort of activity, so I rarely use the hotel room at all. Also, startups that enable social bonding in an offline space are getting big (example ). Seems like a pretty good bet, it can help replace a lot of government/private industrial lodging facilities as it is the cheap and well thought out solution.   I hope they use the OYO model instead of trying to get into the real-estate business which is highly volatile.

Industry: Hotel Space
My Rating: 4.5/5