Showing posts from April, 2019

Sequoia reveals first cohort list. Analysis.

You can find the startups list over here:- Azani Sports: Based out of Bangalore, it is sports apparel platform that has pretty amazing fabric/shoe soul technology. They have partnered with multiple sports celebs that help promote their apparel as a marketing strategy. Also, the products are affordable for the middle class section of society. They do seem like a cool startup as innovations in sports apparel are something that has been missing for a long time. Also, they are very smart in their marketing strategies. I am not a consumer of the product yet so cannot say if the claim of an innovative product is present or not. Industry: Sports Apparel, E-commerce, Athlete Branding. Note: One of the two founders is Harvard ex-sportsperson himself and other an MBA. My Rating: 3/5 BoboBox: BoboBox is capsule sized sleeping rooms for people. At first glance, it does not l

Doing it Right : Building on Organic Ideas

I enjoy interacting with people and try and understand what they think. It is often that I find that some of the smartest of people I know of tend to work in areas that are frighteningly overcrowded (overhyped). There is nothing wrong in "hype", on the contrary hype helps promote a certain field even when it has few results in its' kitty, thus driving innovation faster and faster. Hype becomes a major issue only when people tend to solve problems that don't need to be solved. Or problems that have been solved already. Once you start peeping over your peers and start doing things based on what they are doing, that's when it becomes a problem. Usually, people tend to believe that's the only metric that they have to measure themselves. If someone tends to attain success by doing X , we think that doing X  would give us the same success, thus fostering a herd mentality around X . Nothing is graver than this. This may sound something extremely rudimentary but 9 ou